Ice Breakers // National Unicorn Day

April 9th is National Unicorn Day. It's the perfect made up holiday for Ice Breakers' totally real unicorn.

When we discovered the holiday, we decided to dominate it by flooding the internet with unicorn-centric content across various platforms.

The entire campaign was a success, earning 106.5 million impressions for the day. 

THIS article sums up the day nicely and made me feel all warm and fuzzy inside. 

First we'll start with the firsts. Hershey brand's first Snapchat Lens with a first-ever trigger: 

Next, a pun-ny, confidence-boosting promoted trend on Twitter to track engagement:

iOS Stickers to finally communicate how majestic you are to your friends and your parents (if they can figure it out):

Snapchat Ads teasing the Facebook Live Unicorn Ride:

The Facebook Live Unicorn Ride that took people from the gridlocked streets of New York to the outer reaches of space or wherever their hearts desired:

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A sponsored ElectroNOW playlist and Radio AD:


And an extension of our Tumblr site with exclusive unicorn assets to create with:

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CD: Quinn Katherman

ACD: Brian Fouhy

AD: Craig Bishop

CW: Kelly Buckley

Producer: Jake Johnson