WCFF // Endangered Love
The only thing going extinct is the missionary position.
Endangered animals need our help when it comes to procreating.
So how do you get people to pay attention to sex? More sex.
The idea started as a kama "zoo"tra book and it evolved from there. I was tasked with creating sex position names for endangered animals. Hundreds of names later, we boiled it down to four endangered species: Gorillas, Pandas, Sloths, and Rhinos.
The sex positions were then turned into posters which turned into merch which turned into this.
All proceeds go toward saving these species from extinction so they can live long, sex-filled lives.
D&AD: Wood Pencil
One Show: 2 Silver Pencils
One Show Design: Merit
CCO: Icaro Doria
CD: Thiago Carvalho, Bruno Oppido
CW: Tom Mandel, Lindsey Dyer, Kelly Buckley, Andrew Hurwitz
AD: Diego Limberti, Cara Johnson, Betsy Appling
Designer: Diego Limberti
Illustrator: Carlos Paboudjian
Producer: Myles Potters, Ed Zazzera
Agency Producer: Amanda Van Caneghem